Questions We Get Asked Every Week

Pricing, timelines, ownership, hosting and what happens after launch — answered straight, without the sales language.

The BROWSER team answering client questions in Dubai

Pricing & Getting Started

What things cost, how we quote, and what happens in the first week.

It depends on how many pages there are, whether it sells online, and whether it needs Arabic as well as English. A brochure site is a modest fixed price; a store or a site with integrations costs more because there is more to build. We scope it properly and quote a fixed figure in AED after one short call — no hourly billing and no range that doubles later.

No. Projects are a fixed price agreed before we start. If the brief grows mid-project we tell you what the addition costs and you decide — you will never find it on the final invoice as a surprise. Ongoing work like maintenance or marketing is a flat monthly fee.

A brochure website is usually three to five weeks. An online store is six to ten. A logo or brand identity is two to three. The single biggest variable is how quickly content and feedback come back from your side — we will tell you at the start exactly what we need and when.

A short call about what the business does and who buys from it, your logo files if you have them, and any content you already own. If the content does not exist yet, we write it — that is normal and we build it into the plan rather than waiting on you.

Typically a deposit to begin and the balance on completion, invoiced in AED with proper UAE VAT. Larger projects can be split across milestones. We are a registered company here, so everything is documented properly for your accounts.

Yes — across the UAE and the wider Gulf, and occasionally further afield. Most of the work happens over calls and shared previews either way. Being based here does mean we know the local market, the payment gateways and the Arabic requirements without having to research them.

You do — entirely. Domain, files, database, design files and any ad accounts are in your name from day one. If you ever move to another provider we hand everything over cleanly and help them take it on. We do not build things only we can maintain.

Enough to get it right. We work in stages and get sign-off as we go, so big changes surface early when they are cheap rather than after everything is built. In practice we rarely need to count, because nothing is built on a direction you have not already approved.

Yes, properly. Right-to-left layouts are designed rather than mirrored — icon direction, number formatting and Arabic typography all get decided rather than flipped. Copy is written in Arabic, not run through a translator. In this market that is the job, not an add-on.

Yes, and it is a large part of what we do. We audit what you have first — sometimes the honest answer is that the current site is fine and the problem is elsewhere. If it does need rebuilding we map redirects carefully so you do not lose the rankings you already have.

Projects have a written scope so both sides know what is included. Ongoing services are monthly with no long lock-in and no exit fee. We would rather earn the renewal each month than make leaving difficult.

The people doing the work. There is no account manager relaying messages and no overnight team you never meet. Most day-to-day contact happens on WhatsApp, in Dubai hours.

Websites & eCommerce

Platforms, payments, speed and what happens on launch day.

Whichever suits the job. WordPress when you want to edit content freely, Shopify when selling is the whole point and you want the platform to handle payments and security, custom code when the requirements do not fit either. We will recommend one and explain why rather than defaulting to whatever is easiest for us.

We regularly integrate Network International, Telr, PayTabs, Stripe and PayPal, plus Tabby and Tamara for instalments, which lift conversion noticeably here. Cash on delivery is still worth offering in some categories — we will tell you which.

It is designed for phones first, because that is where most UAE traffic arrives. We test on real devices rather than by shrinking a browser window, which is how thumb-sized buttons and unreadable tables usually slip through.

Yes. We build the editor so that adding a page or changing a price does not require calling us, and we train your team on it before handover. If you would rather not touch it at all, our maintenance plans cover changes for you.

Yes, in English and Arabic. Waiting on client copy is the single most common reason projects stall, so we would rather write it and have you correct the details than have a finished design sitting empty for a month.

We lower DNS timings a day ahead, switch at a quiet hour and leave the old site running until propagation finishes, so visitors always land on something working. Then we watch analytics and error logs closely for the first week.

Every site we build includes a year of hosting, SSL, backups and support at no cost. After that it renews at the standard annual rate, which we tell you upfront. You are free to host elsewhere — see domain and hosting.

Speed is designed in rather than chased afterwards with plugins — images sized properly, caching configured, and Core Web Vitals checked before launch. It matters twice over here: visitors leave slow sites, and Google measures it.

Usually, yes. Enquiries into a CRM, orders into accounting, stock synced from your inventory system. How smooth it is depends mostly on how cooperative the other system's API is, which we check before quoting rather than discovering mid-build.

Anything that is our fault we fix, free, for as long as you are with us. Uptime is monitored every minute, so for hosted sites we normally know before you do. Message us on WhatsApp for anything urgent.

SEO, Marketing & Support

Rankings, ad budgets, reporting and what ongoing work actually involves.

Technical fixes can move things within weeks. Content and authority take longer — three to six months for meaningful movement on competitive Dubai terms. Anyone promising page one in thirty days is either targeting terms nobody searches or doing something you will pay for later.

No, and nobody credible can — Google does not sell organic placements. What we commit to is the work, the reasoning behind it and honest reporting on what it returns. If a guarantee is what you are being offered elsewhere, ask what happens when it is not met.

Usually ads first. They buy visibility today and tell you quickly which search terms actually convert — which is exactly the evidence SEO needs to target the right pages. Start paid, learn what works, then build the organic pages around the proven terms.

It depends on what a customer is worth to you and what a click costs in your category — property and legal terms here cost many times what a service business pays. What matters more than the number is that it is enough to gather data; a budget that buys four clicks a day tells you nothing.

You do, always. Accounts, pixels, audiences and historical data stay in your name and we work inside them. Agencies that keep accounts in their own name are holding your learning data hostage, and it is worth more than a month's fee.

Enquiries first — forms, calls and WhatsApp messages attributed to the page and search that produced them — then traffic, then rankings. In plain English, with what we did, what moved and what is next. Not a hundred-page keyword export.

If your site runs WordPress or WooCommerce, yes — those need regular patching or they become the easiest way into your business. A fully static site needs far less. We will tell you honestly which one you have rather than sell a plan you do not need.

We tell you early and say what we think the cause is. Sometimes it is the campaign, sometimes the offer, and occasionally the honest answer is that the channel is wrong for your business. We would rather say that than keep billing against something that will not work.

The BROWSER reception desk in Dubai, under the browser.ae sign

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