Meta & TikTok Ads in Dubai

Instagram, Facebook and TikTok campaigns built around strong creative, accurate tracking and audiences likely to become customers.

  • Scroll-Stop Video Short ads made for the feed
  • Precise Targeting Reach the right UAE audience
  • Pixel Tracking Every lead and sale measured
  • Fast Testing Find winning ads quickly

Creative Is the Targeting

Social Ads That Stop the Scroll

On Meta and TikTok, creative has become one of the biggest drivers of performance. We test multiple angles, formats and hooks, track conversions properly and scale the combinations that bring enquiries and sales.

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Meta & TikTok Ads Services in Dubai

Paid social campaigns for brands, service businesses and online stores.

Instagram & Facebook Ads

Meta campaigns across Feed, Stories, Reels and Messenger placements.

  • Instagram Ads
  • Facebook Ads
  • Reels
  • Stories
  • Lead Ads
  • Catalogue Ads
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TikTok Ads

TikTok campaigns with creative designed for the platform, not recycled from other channels.

  • In-Feed Ads
  • Spark Ads
  • TikTok Creative
  • Hooks
  • Lead Generation
  • Shop Traffic
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Creative Testing

Different hooks, messages, formats and visuals tested to find what performs.

  • Hook Tests
  • Message Tests
  • Video Formats
  • Static Creative
  • UGC Style
  • Arabic & English
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Audience Strategy

Broad, interest, lookalike and retargeting audiences planned around campaign goals.

  • Broad Targeting
  • Interests
  • Lookalikes
  • Retargeting
  • Customer Lists
  • Exclusions
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Pixel & Conversion Tracking

Meta Pixel, TikTok Pixel and server-side tracking configured for accurate conversions.

  • Meta Pixel
  • TikTok Pixel
  • Conversions API
  • Events API
  • Lead Tracking
  • Purchase Tracking
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Optimisation & Reporting

Weekly optimisation and monthly reports in cost per lead, cost per sale and return on spend.

  • Weekly Optimisation
  • Budget Changes
  • Creative Refreshes
  • Cost per Lead
  • ROAS
  • Monthly Reports
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Test Creative, Then Scale What Works

Meta & TikTok Ads at BROWSER Dubai

The ad itself often determines who sees it and whether they respond. So testing creative is central to the campaign.

Multiple Creative Angles

We test different messages and formats instead of relying on one ad.

Accurate Tracking

Pixels and conversion events are tested before campaigns spend.

Live in 1–2 Weeks

Most Meta and TikTok campaigns are live within one to two weeks.

Creative Refreshed Regularly

New ads are introduced before performance drops from audience fatigue.

Meta or TikTok?

Meta platforms offer broad reach and mature lead generation and eCommerce tools. TikTok can be powerful for attention-grabbing, entertaining short-form video, especially with younger and trend-driven audiences.

  • Meta: broad reach, lead forms and retargeting.
  • TikTok: discovery through short-form video.
  • Both: best when creative is made for the platform.

The right platform depends on your audience and creative.

Creative That Looks Native

Ads that look like polished TV commercials are often scrolled past. Short, direct and authentic content usually fits social feeds better.

  • Strong opening in the first seconds.
  • Captions for sound-off viewing.
  • Real people, products and demonstrations.

Make ads people would not mind watching.

How A Campaign Runs:
Setup to Scale

At BROWSER we follow a fully streamlined process, so you always know where the budget is going and what it is returning.

  1. Discovery

    What you sell, what a customer is worth, what you can afford to pay for one, and who you are up against. Without those numbers the rest is decoration.

  2. Tracking

    Analytics, conversion events and call tracking configured and tested before a single dirham is spent. Everything after this depends on it being right.

  3. Build

    Campaigns, audiences, creative and landing pages built together — because the page and the message are one experience and should be planned as one.

  4. Test

    A controlled budget across a few angles for two to three weeks. The goal is data you can scale on, not a lucky first month.

  5. Optimise

    Cut what is not working, push budget into what is, and improve the page as well as the message. Small weekly changes, not a quarterly overhaul.

  6. Scale & Report

    Expand what returns and report monthly in cost per enquiry and revenue, with next month's plan attached.

Meta & TikTok Ads Questions, Answered

What businesses ask about social media advertising.

Yes. We produce static and short-form video ad concepts and can adapt your photos and footage for each platform.

Yes. We create Arabic and English campaigns, with messaging adapted for each audience.

It depends on your audience, product and ability to create short-form video. We recommend TikTok when it fits your goals.

Campaigns are usually live within one to two weeks. The first two to three weeks are a learning phase, so we judge performance from around week four rather than day one.

A flat monthly management fee, separate from the ad budget, which you pay directly to the advertising platform. We do not charge a percentage of your ad spend.

You do. Ad accounts, tracking, audiences and historical data stay in your name, and we work inside them.

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